Isy Galey is the founder of in.cube8r, a retail space where artists can rent a space in a gallery. It’s for anyone who makes anything to have their wares displayed in a public space.
Isy galey, ex-nanny, kindergarten teacher, almost art teacher, glass
blower and general girl friday, nurtured a dream for over a decade to
open a top-notch, friendly and approachable gallery, a “one-stop-shop”
for all things hand-made in Melbourne (and now Australia-wide). a retail
space which took no commission on sales, with a non-elitist friendly
approach, acting as a platform for fledgling design.
Here, Isy talks to us about what makes in.cube8r unique, following her
dreams and making them a reality.
Q1) in.cube8r is an original concept. Tell us how it works?
The concept is this…
Artists can rent out a glass cube, 2D partition, wall space, shelves or clothes rack for a 3 month period but can change their stock over regularly. Rents start @ $20 per week and is paid monthly; we then pay the artist monthly for what has sold in the store.
The artist benefits from the retail selling price not wholesale as they pocket 100%, we take no commission.
Insurance etc is all included in the rental price, just GST is extra and a one off enrolment fee.The onus is on the artist to fill and decorate that space.

This principle supports my belief around self responsibility and creates a challenge for the artists to keep their space happy and varied.
We have purpose built software, which all the artists can log into and edit their stock info, see sales, print invoices from etc.
Q2) What was your motivation to start in.cube8r?
I saw a niche market and need for choice in the retail sector. Commission and consignment was all there was to choose from and lots of people can't do markets for many different reasons.
I held onto this dream, sat on it for close to 12 whole years. To be honest, it was fear that held me back.
When I stood in that disheartening dole queue in early 2007 I saw the flyer for NEIS. I stood there and listened to how the desensitized social workers spoke to everyone with grouchy disdain and I thought to myself, “OK. So I’m lying on my death bed, what’s my biggest regret?” The answer came immediately, “Not having done anything about the in.cube8r gallery dream”.
At that point I knew it was now or never. That was the turning point of my life.
I opened an empty shop with only 9 cubes filled to the general Melbourne public on July 7, 2007.
Here we are 3 years later with over 100,000 Google mentions and 2 in.cube8rs!! I often pinch myself. It still doesn’t feel real.
Q3) What was the path that led you to open this business?
Ever since I can remember I was complaining to my mother that school interfered with my ‘making-things-time’.
I was never bored as a kid. I loved making miniature shops with salt dough fruit, veg and bread and fake money. It’s funny looking back, because it’s exactly what I’m doing now!
Around ‘91 to ‘93 I discovered a shop in Auckland (where I grew up) called Texan Art Schools, they represented students of arts courses and young artists.
At the time I was part of a small central Auckland co-op called The Fish Tank. We were 4 young women in our early 20’s taking turns running the shop downstairs and painting our stock upstairs. We mainly made hand painted t-shirts and bags. I’d had a dream ever since to run a similar space.

Years later, I signed up to NEIS (New Enterprise Incentive Scheme). Without them I would not have had the courage or the know-how of starting a business and I can’t speak highly enough of them. They also gave me a mentor, who followed the progress of my business throughout the whole first year, and it’s all free!
They helped me put together a 50 page business plan through which I got taken seriously and received funding. Part of the course was also to conduct 100 market research surveys, so I had a fair idea that the concept might work. I went and gave talks at some of the local art schools and my old uni along with the surveys.
On July 12, 2007 in.cube8r opened its doors to the public with 9 cube holders.
I was amazed by the feedback and by people’s trust. My first cube holder sent a box of her beautiful silver jewellery from Tassie to someone whom she’d never met and to a shop that hadn’t even opened its doors.
Q4) What's been your greatest success so far?
The whole thing!
Within 7 weeks from opening we were full and have stayed that way ever since. About 70% of people who were with us from the beginning are still here, which speaks volumes to me about my intention for this space and the reality of what it has become.
It's been an honour to mentor and host so much talent. I'm surrounded by all this handmade love all day it's overwhelming.
Now the best bit is finding the right people for franchises with joy for handmade. I’ve had a lot of applications, but they have to love it as much as I do.
Q5) What's the biggest challenge you've faced?
3 things:
- Glass half empty people
- Copy cats and
- The amount of daily email I receive. I'm getting a VA this week.
Q6) What's your top tip for women in business?
Don't wait! Do it now!!! Jump into it with all your might, like I said before; even if it doesn't work AT LEAST YOU TRIED :)
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Check out Incube.8r via their website, blog, Facebook & Twitter.
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